Apple has increased prices of iPhone in india upto 29%. This is due to the poor sales of the new iPhone SE ,which got the poor response from people all over the world.
Sources said that the Apple decided to withdraw some of the discount that were offered in January-March 2016 period.
“It was felt that SE, which was criticized for having a ‘high price tag’, will not be able to see much traction if prices of bigger-sized iPhone 6 and 6S devices are not corrected. So, the decision was taken to revise the price upwards,” a source said.
While 16GB version of 4-inch SE made its debut at Rs 39,000, a similar specced (16GB) version of iPhone 6 is available at Rs 31,000 and 6S at Rs 40,500. “After the revision, iPhone 6 costs Rs 40,000 and 6S comes for Rs 48,000. We are trying to build a healthy buffer,” the source added.
Apple recently held a meeting with top executives and key distributors in India, especially in view of the launch of SE. “The stock of SE was in any case kept at a low level,” a source said. “A strategy is being worked out to pitch the device more effectively.”
“Another problem for SE in India is the small screen size. Indians are increasingly buying larger screen-sized phones, even at the lower-end of the market. A lot of data is consumed on smart devices and smaller ones do not find much favour with buyers,” a source said.